A clear process. No fluff.
Just what works.

Same person from audit to scale. No account managers, no handoffs. You talk to the person doing the work.

ONLINE MARKETING & ADVERTISING

01

The Performance Audit

I audit your current ads, tracking, and funnel. What's working, what's leaking, and what to fix before we spend more.

Goal Setting

Define revenue targets, CPL, and what a good customer actually looks like.

Finding Gaps

Audit website, tracking, CRM, and current ads to find leak points.

Customer Review

Talk to past leads/customers to understand why they did or didn't buy.

A man sitting at a desk working on a computer

WHY IT WORKS

Most agencies skip this. I don't spend a dollar until I know why you're losing customers.

What You Get?

A prioritised fix-list. I tell you what to fix first, what to skip, and why.

02

Build & Launch

I build what we mapped in the audit. Clean campaign structure, strong CTAs, creatives, data sources connected, and conversion tracking set up properly — so every lead and sale is actually measured. One person builds and launches it: me. No handoffs, you see progress throughout.

Tracking First

GA4, GTM, Meta CAPI, conversion events — so every dollar is measured correctly.

Campaign Build

Structure that matches your funnel, not templated ad account spam.

Creative & Pages

Ads + landing variations that speak to real objections from the audit.

a computer screen with a rocket on top of it

WHY IT WORKS

If tracking is wrong, optimization is gambling. I build measurement before media.

What You Get?

Live campaigns + clean tracking. Ads live, tracking connected, conversions measured. All yours.

03

Optimize

Once live, I watch the data daily. Cut what wastes spend, double down on what converts, test new angles and CTAs. No set-and-forget. You get clear updates on what's working, what changed, and why — so your ad spend keeps getting more efficient, not just more expensive.

Daily Optimization

Bid, budget, placement, and negative checks every morning.

A/B Tests

Test creatives, headlines, audiences against control to lower CPL (Cost Per Lead).

Quick Approvals

Loom / Slack / Whatsapp updates. You approve in minutes, not via long meetings.

WHY IT WORKS

Most CPL drops happen after launch, not at launch. Daily focus compounds.

What You Get?

Lower costs, more conversions. Weekly updates, no vanity metrics. Just what's working and what's scaling.

04

Report & Scale

You get straight reporting — no vanity metrics. What we spent, what converted, what it cost, and what we scale next. I show you what's working in plain numbers, hand over everything, and map the next growth moves. You own the data, the learnings, and the system.

Completed Work

What was tested, shipped, and killed — with why.

Results

Compared Metrics pre / post updates.

Budget & Scaling Plan

Where to add budget next and what to test to unlock more volume.

Hands pointing at data charts in a document.

WHY IT WORKS

Every decision is backed by your actual conversion data, not vanity metrics. We only scale what's already proven to convert, so you grow without blowing budget.

What You Get?

A simple report — spend, conversions, cost per result. What to scale next, prioritized. All accounts, data, and learnings fully yours. Bug-free tracking, full ownership transferred.