Custom or CMS — I build what your business actually needs, not what pays me more.

No managers. No handoffs. I design, build, and launch — so nothing gets lost in translation.

WEBSITE DEVELOPMENT

01

Assessment

I audit your current ads, tracking, and funnel. What's working, what's leaking, and what to fix before we spend more.

Understanding Your Business

What do you do, who do you serve, what your goals are - so we build what matters.

Need vs. Want

Define Business goals, not just features. What should user actually do?

User Mapping

Who is the user, what action must they take?

Tech Check

Existing site or new stack audit, hosting. what to keep vs. rebuild.

person holding black ipad with green plant

WHY IT WORKS

Most builds fail because requirements are vague. We lock what I actually need first.

What You Get?

Requirement Doc / Sitemap Draft

02

Proposal

Based on the assessment, you get a clear proposal — scope, sitemap, tech stack, timeline, and fixed price. What I’ll build, how I’ll build it, and what it will do for your conversions. No hidden costs, no tech jargon, no 20-page deck. You approve, I build.

Sitemap & Rough Draft

Low-fi flow of every page, no pretty UI yet — just logic.

The Fork - I tell you honestly

CMS Track - WordPress / Shopify / Webflow / or any Other CMS. When you need fast, affordable, and editable by your team.
Custom Track - When you need speed, scale, or logic CMS can't handle.

Fixed Price & Timeline

Features, timeline, cost — fixed. No hourly surprises.

black pen on table beside grey laptop computer

WHY IT WORKS

I don't push custom because it pays more. I recommend what saves you money and time. You get the right tool, not my favorite tool.

What You Get?

Proposal Pack — Sitemap, CMS vs Custom Recommendation, Fixed Price

03

Scope Lock

Locked Blueprint

Proposal becomes Scope of Work with acceptance criteria per feature. Both of us sign.

No Creep Protection

Change = written change request with cost/time impact. Protects both of us.

Assets Checklist

I list exactly what I need from you so build never stalls.

a computer keyboard with a padlock on top of it

WHY IT WORKS

Scope creep kills timelines. Locked scope keeps us honest and on schedule.

What You Get?

You get total clarity before build starts. Final list of pages, features, and integrations — locked. No creep, no extra charges later. You know exactly what I’m building, what you need to provide, and when it ships.

04

Build

I build your site clean and fast — optimized for speed, mobile, and conversions. Custom code, no bloated templates. CTAs, forms, tracking, and integrations all wired up properly. You see progress throughout, not just at the end. Built by me, no handoffs to juniors.

Build in Sprints

Proposal becomes Scope of Work with acceptance criteria per feature. Both of us sign.

See it Live

Change = written change request with cost/time impact. Protects both of us.

Feedback That Sticks

I list exactly what I need from you so build never stalls.

Clean & Yours

Clean code, in your GitHub from day one for custom. Clean CMS setup you can edit yourself for CMS. No black box.

watercolor wireframe sketches of website layouts

WHY IT WORKS

You never wonder "what is she doing?". You see it live, give feedback fast, and we stay on track.

What You Get?

Prioritised Plan — What to fix first is informed to the client.

05

Launch

I test, fix, and go live. Cross-browser, mobile, speed, forms, tracking, payments — everything checked before launch. Domain connected, SSL live, backups on. I stay on through launch day to make sure everything is bug-free and converting from minute one.

Deploy & Test

I deploy to your domain, optimize speed, add SEO basics, analytics, backups.

Handover

100% code, logins. You own everything. No hostage.

14-Day Support

I stay for 14 days post-launch for bug fixes and small tweaks — free.

a computer monitor and plants on a table

WHY IT WORKS

Launch isn't the end. You get ownership + safety net.

What You Get?

Not just deployed — tested and converting. You get a fully live, bug-free site with everything connected and checked. No broken links, no missing forms, no “we’ll fix it after launch”.